Fatty, Faggot, Freak … We don't think so.
How about FRIEND.
How about FRIEND.
The New F Word is a grass roots photo campaign and documentary film that aims to encourage the use of the word FRIEND to project inner strength and confidence. The concept by Elliot Dal Pra London & Ronnie Kroell was taken to a whole new level when Bianca Kosoy, famed branding creative genius, helped shape the campaign by giving it the edginess for which she is known. Add celebrity photographer and co-creator Ryan Forbes to the mix, and you have quite the creative team; bullying beware.
The meaning behind The New F Word photos refers to an individual's awareness of how they feel. When a person is called a FREAK they shut down inside, letting the bullying continue. We want the individual to have an empowered inner monologue of “F U, I am actually really FABULOUS and do not need your approval”. This confidence helps to build meaningful friendships and curb the bullying. It's important to remember that we teach others how to treat us. Our silence simply condones bad behavior, therefore it is no longer an option.
The New F Word is still top secret as we welcome high profile allies in the entertainment, sports, and political world to lend their voice to this important cause. We cannot wait to share it with all of you. Until then, "Go FRIEND Yourself" - Change your middle name on Facebook & Twitter to "FRIEND" and be part of something BIG!
Watch Lizzie tell Entertainment Tonight her experiences being bullied, and catch a sneak peek of the New F Word Campaign shoot!
HELP MAKE THIS MOVIE!
Friend Movement needs you to help make this movie a reality. Click and make a difference with a TAX-deductible donation!
2013 Tour Cities: Atlanta, Baltimore, Billings, Boston, Charlotte, Chicago, Cleveland, Denver, Des Moines, Eugene, Fargo, Ft Lauderdale, Fresno, Jacksonville, Kansas City, Laramie, Las Vegas, Madison, Minneapolis, Mobile, Montreal, Omaha, Orlando, Ottawa, Portland ME, Portland OR, Philadelphia, Pittsburg, Providence, Provincetown, Raleigh, Reno, Richmond, Rochester, Rockford, Sacramento, Salt Lake City, San Francisco, Savannah, Seattle, Spokane, Vancouver, and more.
Stay informed on how to join the campaign and upcoming photoshoot dates by entering your information below: